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Upside Analysis: Best Practices on how to build & Sell a Sports Performance Product to Pro teams

We have been working with pro teams in the MLS, NBA, NFL, NHL, MLB, European soccer, pro tennis, pro rugby as well as Olympic teams for 10 years, and oftentimes we come across great sports performance products (sleep tech, hydration assessment, neurotech, injury prevention tools, GPS..) but many of them [...]

Upside Chat: Machar Reid, Innovation Lead (Tennis Australia)

This week we have the honor to interview Machar Reid, the head of Innovation of Tennis Australia who owns the Australian Open Tennis, and the new tech fund Wildcard Ventures. ?Show Notes: Through the interview, we talked about Tennis Australia, his role in the organization including the Australian [...]

November 14, 2021|Free, Homepage|0 Comments

Upside VC Spotlight: Aser Ventures

Investment platform name: Aser Ventures Headquartered: London, United Kingdom Founded: 2015 Partners: 49ers Enterprises, Corrum Capital Website: https://www.aser.com Sectors: Sports, media, entertainment VC type: Investment platform Typical investment range: Aser Ventures are not tied to a particular stage or scale of investment, from incubating new businesses to working with globally [...]

November 14, 2021|Free, Homepage|0 Comments

Upside Chat: Stan Larroque (Lynx CEO), leader in AR/VR/MR

This week we have the honor to interview Stan Larroque, CEO of Lynx, a leading AR+VR startup that built the world's first AR+VR hybrid headset which enables users to switch from an immersive, virtual world (VR) to an augmented reality (AR) world, and vice versa. ?Show Notes: Through [...]

November 14, 2021|Free, Homepage|0 Comments

Outdoor GPS Market: Key Vendors, Trends, Recommendations to Pro Teams

With 20+ leading GPS vendors (Catapult, STATSports, WIMU, McLloyd..) in the market today, GPS systems have become one of the most common tech used by pro teams today. Simply put, sports teams have to pick the right GPS system that fits their requirements, use cases, budget, and GPS accuracy requirements. [...]

New Apple Watch to measure hydration? Hybrid AR/VR headset coming. Sports Tech Invest. Up +177% in July/August. Crypto Salary is the new hot thing in soccer.

Dear Colleague, The past 30 days have been busy in the world of sports. In the world of soccer, Italy shocked the world by winning the European soccer championship. In the basketball world, the Bucks won their first NBA title in 50 years. The Tokyo Olympics was a success with [...]

November 14, 2021|Free, Homepage|0 Comments

Upside Startup Spotlight: Neurocess

Upside startup name: Neurocess Headquartered: London (England, UK) Website: https://www.neurocess.co/ Founded: 2018 Amount money raised: $3.4M. Raising another $5M as part of their next round of funding. Sector: Sensor based injury prevention and rehab tool Customers: Leading Premier league soccer clubs, and Turkish soccer clubs. Founded in 2018, Neurocess offers [...]

Upside Chat: Luc Julia, Renault’s Chief Scientific Officer, Ex Siri/Apple/Samsung exec, On the Future of AI

This week we had the honor to interview Luc Julia, Chief Scientific Officer at Renault Group, a leading automaker. Luc has worked for many years in the Silicon Valley for companies such as Apple, Siri, Samsung, and HP. ?Show Notes: Through this interview, we touched on his role [...]

November 14, 2021|Free, Homepage|0 Comments

Upside Analysis: The NFT Sports Market: Key Players, Trends, Recommendations to Teams

Over the past 12 months there has been a lot of hype about the NFT Sports market with many sports teams, leagues (NBA, AS Roma..), athletes (Tom Brady, Osaka, Tiger Woods..), and major tech funds (Andreessen Horowitz) getting into the space. This brings the following questions: Is the NFT Sports [...]

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