Analysis: Tennis Tech Ecosystem: Where we are heading

With Wimbledon, one of the biggest tennis tournaments in the world, starting on Monday, we thought we would go over the emerging technologies in the world of pro tennis. In the past few years, the world of tennis has evolved quite dramatically through the emergence of advanced technologies (Injury prevention [...]

How Tech is Transforming American Football: From AR/VR/MR, NFTs to drones, robots, holograms and more

American Football is one of the most popular sports in America. But it is also one of the most advanced sports leagues when it comes to emerging technologies. Before we get into some of the technologies used in the NFL, let’s start with the economics. In 2021, the NFL generated [...]

May Recap: Nike Sells NFT Sneakers for $134k. LaLiga, UEFA, Rafael Nadal Academy, Valentino Rossi, Under Armour, Enter the Metaverse. $632M Raised From Sports Tech Startups.

Dear Colleague, May was another busy month in the world of elite sports. In the world of soccer, Kylian Mbappé was one of the most talked about topic this month. Mbappé ended up renewing its contract with PSG for the next three seasons through the end of the 2025. According [...]

The Soccer Tech Ecosystem Analysis: From wearables, VR training, NFTs Metaverse..to DNA testing.

Soccer is by far the most popular sports in the world with 4B soccer fans globally, according to Worldatlas. The Top 10 Football Clubs by Market Value Real Madrid have retained their position as the most valuable European football club for the 3rd consecutive year, with an Enterprise Value of €2,909 million, [...]

2022-04-22T13:47:29+00:00April 22, 2022|AR/VR, Homepage, Insights, NFT|0 Comments

March Recap: The LA Rams (NFL), the MLS, Ronaldinho enter the Metaverse. Latest innovation? EEG Helmet. $825M Raised In Sports Tech.

Dear Colleague, March was another busy month in the world of elite sports, and the month of April is off to a great start. In the world of soccer, with the 2022 FIFA Men's World Cup just a few months away, the Group Stage is now officially set. The World [...]

2022-04-22T13:42:58+00:00April 22, 2022|AI data analytics, AR/VR, Homepage, NFT, research|0 Comments

Upside: Our key takeaways from our European trip with top clubs, coaches and national teams

Last week we took a quick break to catch up with some top European clubs (Ligue 1, Premier League..), Olympic organizations and national teams to get a pulse on the latest sports tech trends impacting those sports organizations. We had numerous meetings with top coaches, athletic trainers, head of sports [...]

Upside Chat: Chelsey Rushworth, SVP Sales, LiveLike (leading engagement platform for sports and entertainment)

This week, we had the honor to interview Chelsey Rushworth, Senior Vice President of Global Sales at LiveLike, a leading engagement platform for sports and entertainment. LiveLike is a technology company dedicated to empowering digital experiences that enable deeper fan engagement, increased retention rates, and new monetization opportunities. LiveLike’s [...]

2022-02-09T14:36:44+00:00February 9, 2022|AR/VR, Free, Homepage, Interviews|0 Comments

Upside Chat: Mohammad Ali Abbaspour, CEO, Sponixtech, Leading Immersive Replay Sports and Virtual Advertising Startup

  This week we had the honor to interview Mohammad Ali Abbaspour, CEO of Sponixtech, a leading sports-tech startup that build technologies for clubs, leagues and broadcasters, to enhance the fan experience and monetize content for right-holders. Here is a video illustrating Sponixtech’s immersive replay and virtual advertising technologies. [...]

2022-01-11T15:54:28+00:00January 11, 2022|AR/VR, Digital, Free, Homepage, Interviews|0 Comments

2022 Upside Top Sports Tech Predictions (NFT/Metaverse, Sports Performance, IPOs/M&As..)

Dear colleague, First off, we would like to wish you and your family a happy holiday and all the best for 2022. Make sure to stay safe during the holidays. This is now time for our 2022 top sports tech predictions. A lot has happened in 2021 in the world [...]

👟 🥽 November Recap: Sports Tech Startups Raised $405M. 88% Came from Metaverse startups. Nike Buys Metaverse Startup. Apple AR/VR Glasses Coming in 4Q22.

Dear Colleague, We had another busy month of November in the world of elite sports. December is off to a great start and it is a nice way to finish 2021 on a high note. In the world of soccer, the Major League Soccer (MLS) announced the 21 clubs that [...]

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