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February Recap: Apple AR contact lenses coming? Serena Raises $111M Fund. $760M Raised In Sports Tech. 26% Came from NFT Startups.

Dear Colleague, February was another busy month in the world of elite sports with the Beijing 2022 winter Olympics, the Super bowl, the beginning of the MLS season and some other key sports events. Two weeks ago we were in Europe trip where we caught up with pro teams, coaches [...]

Upside Chat: Dr Ron Dick, Duquesne University, Ex NBA/NCAA exec, on the MLB Lockout, the Russian/Ukraine situation, the Metaverse, Lebron James, and Tom Brady.

This week we had the honor to interview again Dr. Ron Dick, associate professor of sports marketing at Duquesne University in the school of business. Ron also worked for 20 years in sports, including 15 years in the NBA with the Sixers and the Nets, and then four [...]

2022 Upside Top Sports Tech Predictions (NFT/Metaverse, Sports Performance, IPOs/M&As..)

Dear colleague, First off, we would like to wish you and your family a happy holiday and all the best for 2022. Make sure to stay safe during the holidays. This is now time for our 2022 top sports tech predictions. A lot has happened in 2021 in the world [...]

? ? November Recap: Sports Tech Startups Raised $405M. 88% Came from Metaverse startups. Nike Buys Metaverse Startup. Apple AR/VR Glasses Coming in 4Q22.

Dear Colleague, We had another busy month of November in the world of elite sports. December is off to a great start and it is a nice way to finish 2021 on a high note. In the world of soccer, the Major League Soccer (MLS) announced the 21 clubs that [...]

Upside: Sports Metaverse Ecosystem Analysis: Trends, Drivers, Challenges, Recommendations to Teams

Over the past 3 months, the Metaverse has become the new buzzword in the tech world with literally every single tech company announcing a Metaverse strategy. On top of that, major brands (Nike, Disney…) are now making inroads into the Metaverse space. Facebook, which renamed itself as Meta, is also [...]

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