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? Microsoft Steals Pokemon Go’s Playbook

Microsoft's expertise in AR space will help it create a high-quality AR game Dear Friends and Members, Last Friday, we published the first part of our special analysis of the “sports tech” investment trends, top M&As, current and future areas of investments. To access this analysis be sure to sign [...]

? Kawhi, ManCity Make History

Historic Buzzer-Beater for Raptors, Man City Atop Premier League Again Dear Friends and Members, Last week we published our Neurotech sports analysis and provided an overview of the key neurotech sports segments, the key players, and current and future trends. Looking for access to our analysis, insights, data, podcast interviews, [...]

? From Favorite to Longshot

How the Kentucky Derby Finish Led to Elation, Confusion, Anger & Despair Dear Friends and Members, Last week we published our Wearable Sports analysis and provided an overview of the key wearable sports segments (Smartwatches, smart shoes, t-shirts, insoles, GPS..), the key players, and current and future trends. Looking for [...]

?Upside Chat: Albert Palay, The Dream VR

Full Transcript This week we had the honor to interview Albert Palay the CEO of The Dream VR, a leading player in the VR fans experience space. Throughout our conversation, we talked about how The Dream VR got started, their work with leading pro teams and sports federations like Real [...]

? NFL Draft Shatters Records

Record Attendance, Viewership Across Broadcast and Digital Platforms Fuels League Offseason Dear Friends and Members, Last week we published our Sports VR market analysis and showcased our deep dive into the various VR Sports segments (VR training, VR documentaries, VR e-commerce, social VR, live VR, VR contact lenses, etc.), key [...]

? Serena Serves Up Her VC Game

Tennis Star has now invested in 30 startups, with an accumulated market cap of $12B+. Dear Friends and Members, Last week we published our Sports management tools market analysis and showcased our deep dive into the various sports management tools tech and sub-segments and key players, as well as future [...]

?Upside Chat: Steve Willey

[Full Transcript] The Upside Talks about how AR contact lenses will revolutionize sports training This week, we had the pleasure of interviewing Steve Willey the CEO of Innovega a great AR startup that built AR contact lenses. Throughout our conversation, we talked about what it was like to build Innovega, [...]

?Can Tech Hit A Hole-in-One?

What's the latest tech in golf from AR contact lenses to biometric data Dear Friends and Members, Last week we published our AR stats sensors sports market analysis and showcased our deep dive into the various AR stats sensors sports sub-segments and key players, as well as future trends that [...]

? How ShotTracker Is Changing Basketball

[Full Transcript] The Upside Talks With ShotTracker President about the future live sports experiences This week, we had the pleasure of chatting with Davyeon Ross, the President of ShotTracker. Throughout our conversation, we talked about how ShotTracker is at the forefront of connecting player data to basketball teams, from the [...]

? Puck Drops On AR

Will the NHL be first pro sports league to build AR biometric app? Dear Friends and Members, Last week we published our AI sports market analysis and showcased our deep dive into the various AI sports sub-segments and key players, as well as future trends that will impact the sports [...]

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