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February Recap: Apple AR contact lenses coming? Serena Raises $111M Fund. $760M Raised In Sports Tech. 26% Came from NFT Startups.

Dear Colleague, February was another busy month in the world of elite sports with the Beijing 2022 winter Olympics, the Super bowl, the beginning of the MLS season and some other key sports events. Two weeks ago we were in Europe trip where we caught up with pro teams, coaches [...]

Upside: Our key takeaways from our European trip with top clubs, coaches and national teams

Last week we took a quick break to catch up with some top European clubs (Ligue 1, Premier League..), Olympic organizations and national teams to get a pulse on the latest sports tech trends impacting those sports organizations. We had numerous meetings with top coaches, athletic trainers, head of sports [...]

Upside: Injury Risk Assessment Solutions Ecosystem (Key Trends, Vendors, Recommendations to Teams) Analysis

Over the last decade, injury risk assessment has become a major challenge for many pro teams and leagues. For example, as shown in the graph below, among US sports leagues, the cost of injuries has skyrocketed over the years and totaled $700M and $500M for the MLB and NFL, respectively, [...]

January Recap: $661M Raised In Sports Tech. 80% Came from Metaverse/NFT Startups. Adidas Bets on AR Contact Lenses. AO & Serena Bet on NFT Space.

Dear Colleague, We had another busy month of January in the world of elite sports. 2022 is off to a great start. In the world of soccer, the MLS has reportedly entered an exclusive negotiating agreement with billionaires Wes Edens and Naseef Sawiris to bring the league’s 30th team to [...]

Upside: AMS Ecosystem Analysis: Key Trends, Vendors and Recommendations to Teams

AMS vendors market analysis: Key Players, Trends, Recommendations to Pro Teams AMS systems, also known as Athlete Management Systems, have become one of the most common types of technologies used by pro teams today. With 20+ AMS vendors out there the space has become extremely competitive and fragmented over the [...]

2022 Upside Top Sports Tech Predictions (NFT/Metaverse, Sports Performance, IPOs/M&As..)

Dear colleague, First off, we would like to wish you and your family a happy holiday and all the best for 2022. Make sure to stay safe during the holidays. This is now time for our 2022 top sports tech predictions. A lot has happened in 2021 in the world [...]

? ? November Recap: Sports Tech Startups Raised $405M. 88% Came from Metaverse startups. Nike Buys Metaverse Startup. Apple AR/VR Glasses Coming in 4Q22.

Dear Colleague, We had another busy month of November in the world of elite sports. December is off to a great start and it is a nice way to finish 2021 on a high note. In the world of soccer, the Major League Soccer (MLS) announced the 21 clubs that [...]

Upside: Sports Metaverse Ecosystem Analysis: Trends, Drivers, Challenges, Recommendations to Teams

Over the past 3 months, the Metaverse has become the new buzzword in the tech world with literally every single tech company announcing a Metaverse strategy. On top of that, major brands (Nike, Disney…) are now making inroads into the Metaverse space. Facebook, which renamed itself as Meta, is also [...]

Upside Thought Leadership Series: Top VCs’ Thoughts on The Sports NFT/Metaverse Market

The Sports NFT /Metaverse market has become one of the most talked about sports segments in the past 6 months with the emergence of sports NFT startup unicorns raising a sizable amount of funding (e.g. Sorare, Dapper Labs, etc.), and sports teams and leagues (NBA, NFL…) launching NFT solutions, in [...]

October Recap: Sports Tech Startups Raised $292M in October, FB Watch Leaked, Peloton’s New Dumbbell & AI Camera.

Dear Colleague, We had another busy month of October in the world of elite sports. November is off to a great start. In the world of soccer, the national teams were competing to qualify for the next Soccer World Cup in Qatar. In Tennis, Djokovic clinched a seventh year-end No. [...]

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