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February Recap: Apple AR contact lenses coming? Serena Raises $111M Fund. $760M Raised In Sports Tech. 26% Came from NFT Startups.

Dear Colleague, February was another busy month in the world of elite sports with the Beijing 2022 winter Olympics, the Super bowl, the beginning of the MLS season and some other key sports events. Two weeks ago we were in Europe trip where we caught up with pro teams, coaches [...]

Upside Chat: Dr Ron Dick, Duquesne University, Ex NBA/NCAA exec, on the MLB Lockout, the Russian/Ukraine situation, the Metaverse, Lebron James, and Tom Brady.

This week we had the honor to interview again Dr. Ron Dick, associate professor of sports marketing at Duquesne University in the school of business. Ron also worked for 20 years in sports, including 15 years in the NBA with the Sixers and the Nets, and then four [...]

Upside: Our key takeaways from our European trip with top clubs, coaches and national teams

Last week we took a quick break to catch up with some top European clubs (Ligue 1, Premier League..), Olympic organizations and national teams to get a pulse on the latest sports tech trends impacting those sports organizations. We had numerous meetings with top coaches, athletic trainers, head of sports [...]

Upside Chat with Serial Entrepreneurs & Investors (Siri inventor, VC…) on Best Practices for Successful Exits.

This week we had the honor to interview a group of serial entrepreneurs & investors on best practices for successful exits. Adam Cheyer, a serial entrepreneur, co-founder and inventor of Siri (sold to Apple), and co-founder of Viv Labs (sold to Samsung). Jay Eum, co-founder & Managing Partner [...]

Upside: Injury Risk Assessment Solutions Ecosystem (Key Trends, Vendors, Recommendations to Teams) Analysis

Over the last decade, injury risk assessment has become a major challenge for many pro teams and leagues. For example, as shown in the graph below, among US sports leagues, the cost of injuries has skyrocketed over the years and totaled $700M and $500M for the MLB and NFL, respectively, [...]

Upside Chat: Massimo Marinelli, Executive Board Member, Aser Ventures (Leading Investment Platform In Sports and Technology)

This week, we had the honor to interview Massimo Marinelli, Executive Board Member of Aser Ventures, a leading investment platform specializing in sports and technology. Aser Ventures are not tied to a particular stage or scale of investment, from incubating new businesses to working with globally known names. [...]

Upside Article: Biofeedback Applications in Sports, by Len Zaichkowsky, PhD, World-Class’ Sports Biofeedback Expert

This week, we have the honor to have Len Zaichkowsky, PhD, world’s class expert in biofeedback/psychophysiology, and cognitive fitness, write another article on “Biofeedback Applications in Sports”. Of note, Len has worked with many elite pro teams (Warriors (NBA), Penguins (NHL), Vancouver Canucks (NHL), Real Madrid, National Spanish soccer team…) [...]

Upside Chat: Chelsey Rushworth, SVP Sales, LiveLike (leading engagement platform for sports and entertainment)

This week, we had the honor to interview Chelsey Rushworth, Senior Vice President of Global Sales at LiveLike, a leading engagement platform for sports and entertainment. LiveLike is a technology company dedicated to empowering digital experiences that enable deeper fan engagement, increased retention rates, and new monetization opportunities. [...]

Upside Chat: Eddie Jones, Head Coach of England National Rugby Team

This week we had the honor to interview Eddie Jones, the head coach of England National Rugby team. Eddie Jones is an Australian rugby union coach. Eddie Jones previously coached Australia between 2001 and 2005, taking the team to the 2003 Rugby World Cup Final. He was an [...]

January Recap: $661M Raised In Sports Tech. 80% Came from Metaverse/NFT Startups. Adidas Bets on AR Contact Lenses. AO & Serena Bet on NFT Space.

Dear Colleague, We had another busy month of January in the world of elite sports. 2022 is off to a great start. In the world of soccer, the MLS has reportedly entered an exclusive negotiating agreement with billionaires Wes Edens and Naseef Sawiris to bring the league’s 30th team to [...]

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